FOR CONSUMER, SPORTS & HOME-WELLNESS DISTRIBUTORS

Movelio Bed Roller for Sports Retail, E-Commerce and Home Wellness

Movelio Bed Roller gives distributors and retailers a differentiated Norwegian product for customers seeking deep massage, recovery and mobility at home. The DIY, non-electric model is easy to demonstrate and sell through online sports stores, fitness and recovery retailers, specialist health shops and home-wellness channels.

Discuss distribution opportunities

For distributors, online sports stores, retailers and e-commerce partners

Movelio Bed Roller used at home for deep adjustable back massage and spinal mobilisation

Patent pending · Designed in Norway · DIY model

Norwegian developmentDeveloped and designed in Norway
Patent pendingDistinctive mechanical system
International validationRepresented in Japan
Home-use capacityUp to 100 kg / 220 lbs

DEEP, ADJUSTABLE MASSAGE AT HOME

One intuitive system for the back, hips, glutes and thighs

The user simply changes body position, roller profile and frame setting to direct broad or targeted pressure across the upper, middle and lower back, hips, glutes and thighs.

01Upper & mid backBroad pressure and controlled movement along the thoracic spine.
02Lower back & flanksAdjustable contact around the lumbar and lateral trunk area.
03Hips & glutesBody position directs pressure towards large, load-bearing muscle groups.
04ThighsUse the broad roller for controlled front, side or back-of-thigh massage.

BUILT FOR RETAIL AND E-COMMERCE

A product customers understand quickly and can use independently

Movelio Bed Roller combines deep, adjustable massage with controlled spinal mobilisation and manipulation in one distinctive consumer product. Clear visual demonstrations and intuitive independent use make it suitable for online sports stores, fitness and recovery retail, specialist health shops and premium home-wellness channels.

01

Strong online presentation

Visual demonstrations make the product and its key benefits easy to understand online.

02

Clear consumer relevance

For customers interested in home massage, sports recovery, fitness and mobility.

03

Simple distribution

The DIY format supports efficient storage, distribution and e-commerce fulfilment.

04

No electronic servicing

No motors, batteries, charging, software or subscriptions to manage.

Woman using Movelio Bed Roller independently at home

INTUITIVE AND USER CONTROLLED

Easy to understand and simple to use independently

Six settings on each side create 36 height and angle combinations. The broad I-Roller and targeted S-Rollers make it easy to choose between even contact and more focused pressure.

No charging. No motor noise. No handheld effort. No introduction required.

DESIGNED FOR CONSUMER DISTRIBUTION

DIY delivery, 100 kg capacity and no electronic complexity

The home model is delivered for straightforward self-assembly, supports users up to 100 kg / 220 lbs and requires no electricity, batteries, software or subscription. Its DIY format is well suited to warehousing, e-commerce and specialist retail.

36 pressure combinations

Six settings on each side adjust both height and angle.

Two roller profiles

Broad I-Roller and targeted S-Rollers are included.

DIY home model

Delivered for straightforward self-assembly.

Silent product demonstration: the user adjusts pressure mechanically from light to deep.

TWO ROLLER PROFILES INCLUDED

Choose broad contact or more targeted pressure

The I-Roller distributes pressure broadly across larger areas. The S-Rollers provide more targeted contact with space for the spine. Both are included and can be changed without tools.

Movelio I-Roller with a broad cylindrical contact surface

I–ROLLER

Broad, even contact

A smooth cylindrical profile distributes pressure across a wider area. Use it for flowing massage, larger muscle groups and a gentler starting experience.

  • Back and flanks
  • Hips and glutes
  • Front, side and back of thighs
Movelio S-Rollers with a contoured targeted pressure profile

S–ROLLERS

Targeted pressure with a spinal channel

The contoured pair creates more focused contact on either side of the spine while leaving space along the centre. It is designed for deeper back massage and controlled spinal movement.

  • Upper, mid and lower back
  • More targeted pressure
  • Controlled movement along the spine

MASSAGE + CONTROLLED MOBILISATION

Massage deeply while controlling spinal movement

As the user moves over the S-Rollers, contact shifts gradually along either side of the spine. The user intuitively controls direction, range, pace and pressure and can roll, pause or make small controlled movements.

Illustration of controlled movement along the spine while using Movelio Bed Roller Professional

Illustration of controlled movement along the spine. The user controls direction, range and pressure.

CONSUMER SALES CHANNELS

Relevant across online sports, recovery and home-wellness channels

Position Movelio Bed Roller for active consumers, home-wellness customers and people seeking deeper massage and mobility between training sessions.

Online sports stores

A distinctive recovery and mobility product for active customers shopping online.

Fitness & recovery retail

For customers seeking deeper massage before or after training.

Specialist health retail

A supported, user-controlled system for massage and mobility at home.

Home-wellness e-commerce

A premium Norwegian product with strong visual demonstration potential.

Norwegian physiotherapist Trond O. Hagen

PHYSIOTHERAPY PERSPECTIVE

A physiotherapist’s assessment of the Bed Roller system

“More effective than any massage or mobilisation tool I have used in 35 years of clinical practice.”

Trond O. HagenPhysiotherapist · 35+ years of clinical experience

Physiotherapy input

Developed with Norwegian physiotherapists.

Verified customer rating

The Bed Roller platform has a 4.97/5 consumer rating from 36 reviews.

International market validation

The Bed Roller system is represented in Japan.

THE RETAIL-READY HOME SYSTEM

A complete product package for consumer distribution

Movelio Bed Roller includes the broad I-Roller, targeted S-Rollers and a height-adjustable comfort pillow. Customers can use the system intuitively and independently, supported by four digital guides developed with physiotherapist Stian Engum.

36
pressure combinations
2
roller profiles included
100 kg
220 lbs user capacity
0
power or charging required

CUSTOMER VALIDATION

What users say about the Bed Roller platform

★★★★★ 4.97/5 from 36 verified Bed Roller product reviews.

“You can adjust the pressure yourself and focus on the area you want. That makes the product unique.”

Thomas Paulsen

“We have a massage chair at work and were surprised by how much more pressure Bed Roller provides.”

Camilla

“We bought two for our workplace. Every colleague who tried it was very satisfied.”

Alma Tennebø

Translated from Norwegian. Reviews relate to the Bed Roller platform; Bed Roller Professional is the upgraded model for professional and shared use.

DISTRIBUTION OPPORTUNITY

Add a differentiated recovery product to your consumer portfolio

We are looking for distributors, online sports stores, fitness and recovery retailers, specialist health shops and home-wellness e-commerce partners.

Suitable partners can discuss product evaluation, territory availability, opening-order quantities, commercial pricing, digital retail assets and localized sales materials.

Tell us about your company, territory, consumer channels and customer groups to discuss evaluation and potential distribution terms.

01
Consumer channel fit

Discuss sports, recovery, health and home-wellness customer segments.

02
Product evaluation

Experience the home model before a wider commercial commitment.

03
Commercial terms

Discuss opening-order quantities, volume pricing and delivery terms.

04
Digital retail support

Use product imagery, demonstrations and localized sales materials.

EXPLORE DISTRIBUTION OPPORTUNITIES

Choose the market relevant to your business

PRODUCT FACTS

Movelio Bed Roller

Core product facts for consumer distribution, retail, e-commerce and home use.

Product dimensions
Approx. 86 × 57 × 18 cm / 33.9 × 22.4 × 7.1 in
Product weight
Approx. 11 kg / 24.3 lb
Maximum user weight
100 kg / 220 lbs
Frame material
European beech wood
Shared-use surfaces
Supportive mesh and height-adjustable comfort pillow
Pressure adjustment
36 height and angle combinations
Included components
I-Roller, S-Rollers, height-adjustable comfort pillow and four digital guides
Power
None — no electricity, batteries, charging, app or subscription
Suitable floors
Parquet, laminate, tiles, vinyl and low-pile carpet
Delivery condition
DIY — delivered for self-assembly

DISTRIBUTOR QUESTIONS

Before you evaluate the home-market opportunity

Which sales channels suit the home model?

It is relevant for online sports stores, fitness and recovery retailers, specialist health shops, home-wellness e-commerce and distributors serving consumer markets.

Can distributors evaluate the product first?

Yes. Suitable distributor and retail candidates can discuss an evaluation unit and the relevant process with Movelio.

Can customers use it independently?

Yes. The system is intuitive to use independently. The customer selects the roller and pressure setting and controls the movement at their own pace.

How are distributor terms structured?

Terms depend on territory, sales channels, opening-order quantities and the support required. These points are reviewed directly with suitable partners.

TELL US ABOUT YOUR MARKET

Discuss distribution for Movelio Bed Roller

Tell us about your company, territory, retail channels and customer groups. We will contact you to discuss product evaluation and potential distribution terms.

  • Distributor information
  • Evaluation-unit process
  • Commercial order discussion

Your information is used only to respond to this business enquiry.